ABOUT
Our agency roots are in street style. We’ve spent the last two decades working with global brands translating and curating culture to drive growth & commerce . We love creating agile communities and teams that work together towards mutual goals. We work to authenticate your brand or product within a culture.
Methodology
Our methodology applies the integrated models, infrastructure, and tactical playbooks we create to drive energy to any brand that wants to authentically enter new space. These models can be applied to Product driven businesses as well as tech, media, gaming, and experience driven businesses.
We can design capsule collections to help tap into an underserved market, connect with urban consumers, own a key city on a cultural roadmap, translate & communicate digitally with youth culture, and build a seed, adopt, scale strategy that creates long term growth and revenue for your brand, products & experiences.
Clients and collaborators
Nike, Pharrell Williams, Tyler the Creator, Miley Cyrus, Off White, Supreme, Palace Skateboards, Shawn Stussy, Carhartt Europe, Undefeated, Dover Street Market, RSVP Gallery, Just Don, Rokit, Yeezy, Bella Dona, Jerry Lorenzo, JW Anderson, adidas, Bella Dona, Union, Converse, Nigo, Verdy, Bathing Ape, Ambush, Burton, Midnight studios, Born x Raised, Slam Jam, Herschel, Stussy, St Alfred, Maserati, Fragment Design, Oakley, Crocs, Mc Donalds, Goorin Brothers, EA.
Paul Mittleman
Paul started in the culture as a skateboarder and NYC club DJ with a passion for art and design. He developed his global creative direction, design and marketing expertise working in leadership roles for Stussy, Adidas and Converse connecting brands to street culture, building product and driving the limited edition concept to consumer model now known as collabs.
Paul has been instrumental in driving some of the biggest streetwear collaborations in recent years including Stussy, Neighborhood, Virgil Abloh, JW Anderson, Nike, Palace, Fear of God, Undefeated, Bape, Neighborhood, Undercover and Ambush.