our work

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Pepsi culture initiative: 

strategy, partner management, capsule collection, 360 activation.    We partnered with Pepsi Dig In to amplify black businesses and had an event in Chicago with hip hop stars the Clipse and Karrahboo

Long Term Relationship management and Global Senior Design Director, Statement, Sport Style, Adidas Originals. Responsible for design collaboration management for all Pharrell's Adidas projects.

Nike Campaign ideation, strategy, creative direction for 360 Marketing for NSW

Women's initiative.  Strategy, Partner collab, Design Direction, 360 activation across multiple levers.  Event experience featured all female talent at the Belasco LA with Nina Sky 

Go To Market strategy: Nike Visual Center and product seeding and influencer management

P: Global VP of Design, Apparel, Accessories, Graphics and Energy @ Converse
R: Global Entertainment Marketing Director

All creative strategy, campaign management, Content Ideation, development, creative services and Photography Direction

Campaign strategy, ideation and all Creative Direction.

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all campaign Creative Direction and Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all campaign Creative Direction and Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all campaign Creative Direction and Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all Marketing Activation for campaign and event

Event and Activation: 

partner management, Talent management, campaign Creative Direction and Marketing Activation production management 

Event and Activation: campaign  Marketing Activation.  Design for event experience, talent management and event experience design.

Event and Activation: campaign Creative Direction and Marketing Activation for  event at Kith New York City

Event and Activation:

Culture initiative:  Starry x The Hundreds x Family Style Strategy, Collaboration, Talent Management, social campaigns 

All strategy and relationship management for streetwear historic experience and traveling exhibition.  Event started in Beijing.

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all Marketing Activation for campaign and event

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all Marketing Activation for campaign and event

360 Marketing for campaign, talent management and Brand Creative Direction for ME. Social strategy and all campaign activation

VP, Brand Creative Director Stussy
Collaboration Strategy and Management 

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all Marketing Activation for campaign and event

Culture initiative: Strategy, Collaboration, Talent Management, Event and Activation, campaign 360 execution

Culture initiative for Stop Asian Hate: Strategy, Collaboration, Talent Management, Design mgmt.   

Campaign strategy and creative direction for all PR and social assets.   Global Brand Marketing Manager Adidas 

Pepsi Superbowl culture initiative with Mr Cartoon. 

Relationship talent management 

Collaboration and culture strategy for McDonalds.  Trend forecasting and go to market support

Converse we partnered with Slam Jam and artist Cali De Witt to create a capsule and all weather shoe

All strategy and relationship management for streetwear historic experience and traveling exhibition.   China

VP, Brand Creative Director Stussy
Campaign strategy, ideation and execution 360

R: all brand comms strategy, art direction and execution 360 campaign management

All brand strategy, and 360 marketing, campaign management 

Global Senior Design Director, Statement, Sport Style, Adidas Originals 

Global Senior Design Director, Statement, Sport Style, Adidas Originals

Global Senior Design Director, Statement, Sport Style, Adidas Originals

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all 360 Marketing Activation 

Nike Campaign ideation, strategy, creative direction for 360 Marketing for NSW

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all Marketing Activation for campaign and event

Culture initiative for Starry.   We brought in Bun B from Trill Burger, Family Style and the Hundreds to launch a huge 350 activation which included a capsule collection, talent and event experience 

P: Global VP of Design, Apparel, Accessories, Graphics and Energy  Converse
R: Brand Director Energy, all campaign Creative Direction and Marketing Activation for campaign and event

Culture strategy and initiative for Maserati North America.   Talent and event management

Fractional CMO running all marketing strategy, campaigns, social, PR and go to market  

Culture strategy and initiative for Syng.   Go to market support, seeding, and influencer management